1. Summary
- You don’t need an account. We don’t run servers that store your birthdays, contacts, photos or creations.
- Your birthdays, profile, photos and creations stay on your device unless you share or back them up.
- The app shows ads (unless you have Premium) and uses Google Firebase to understand usage and fix crashes. These services receive identifiers and usage information, described in section 5. Ads are personalised only if you allow tracking.
- We don’t sell your personal information.
2. Information that stays on your device
The app saves the following on your iPhone or iPad only. We cannot see it, and it is not sent to us:
- Birthdays and reminders you add or import: names, dates, notes, gift ideas, memories and photos of the people you celebrate.
- Your own profile, if you set one up: your name, birth date, photo and wishlist, used for your birthday countdown.
- Photos, videos and music you choose for cakes, cards, stories and videos, and the creations you save.
- Party guest lists and settings such as reminders, theme and your Premium status.
Photo cut-outs are made on your device with Apple’s built-in tools; the images are not sent to us or to anyone else.
3. Permissions
The app asks for these permissions only when you use the feature that needs them. You can change them at any time in the iPhone Settings app → Wishly.
- Photos: you pick photos with Apple’s photo picker, so the app sees only the photos you choose. It asks to add to your library only to save the cakes and cards you make.
- Contacts: to import birthdays from your contacts. Only the names, birthdays and photos you choose are saved, on your device. Your contacts are not uploaded.
- Apple Music: to play a song from your music library under a story or video you make.
- Notifications: to remind you of upcoming birthdays and wishes you planned to send. Reminders are scheduled on your device.
- Tracking: the app asks whether ads may use your device’s advertising identifier (App Tracking Transparency). The app works the same either way.
4. Backups
If iCloud Backup or a backup to your computer is on, Apple includes the app’s data in your device backup so it can be restored on a new iPhone or iPad. These backups are handled by Apple under your Apple Account settings; we cannot access them.
You can also create a backup file in the app’s settings. That file is saved where you choose, and we never receive it.
5. Services that receive information
The app uses the services below. They receive information directly from your device and handle it under their own privacy policies.
- Google AdMob (advertising). To show and measure ads, AdMob receives device and app information, your IP address (from which an approximate location can be derived) and how you interact with ads. It receives your device’s advertising identifier only if you allow tracking. Where the law requires it, for example in the European Economic Area and the UK, the app asks for your consent first using Google’s consent tool. Ads are not shown while Premium is active. See the Google partner sites policy.
- Our website (birthday cards). The app downloads the list of birthday cards and their images from our website, which is hosted by Vercel. As with any web request, your IP address and device type reach the host, which may keep them in its logs for a short time. Nothing else is sent, and we don’t use these requests to identify you.
- Google Firebase Analytics. Records how the app is used (for example, which screens are opened and when a cake is saved) with an app instance ID and device information. It does not receive your photos, names or the text you write, and is not linked to your identity.
- Firebase Crashlytics and Performance Monitoring. When the app crashes or something goes wrong, they receive technical details: device model, iOS version, app state and error messages. They also measure how fast the app runs.
- Firebase Remote Config. Lets us change app settings, such as how often ads appear, without an update. It uses an app instance ID.
- GIPHY. When you browse or search birthday GIFs, your search words and requests go to GIPHY. See the GIPHY privacy policy.
- Apple. Premium subscriptions and the lifetime purchase are bought and managed through the App Store. Apple handles your payment details; the app only learns which plan is active.
Google’s services are covered by the Google Privacy Policy and Firebase privacy information.
7. Your choices
- Tracking: allow or stop it at any time in Settings → Privacy & Security → Tracking.
- Ad consent: where the consent form applies, you can change your choice at any time from “Privacy & ad choices” in the app’s settings.
- Permissions and notifications: change them in Settings → Wishly.
- No ads: Premium removes ads.
8. Keeping and deleting information
Information on your device stays until you delete it in the app or delete the app. Device backups are kept and deleted under your Apple Account settings.
Analytics, crash and advertising information is kept by the providers in section 5 for limited periods under their policies. Because the app has no accounts, this information is not linked to your name. To stop new information being linked to your device, turn off tracking and delete and reinstall the app. For any other request, email us.
9. Children
The app is meant for a general audience and is not directed at children under 13. We don’t knowingly collect personal information from children. If you believe a child has provided information through the app, contact us.
10. Security
Information sent to the services in section 5 is encrypted in transit. Information on your device is protected by iOS data protection; keep your device locked with a passcode to protect it.
11. This website
The birthday name you enter in this website’s preview stays in your browser and is not saved in browser storage. It is only sent to our server if you share the wish or download the card: the name is then part of the link or image request, and is used to draw the card and its link preview. We do not keep it, though our host’s request logs may briefly include the link. This preview does not request or upload photos.
We use Vercel Web Analytics to count page visits. It does not use cookies, and we remove the part of each address that could contain a shared name before anything is recorded. The site uses your device’s own fonts. Download links take you to the App Store.
12. Changes to this policy
If we change this policy, we will update it on this page and change the effective date at the top.
13. Contact us
For privacy questions or requests, contact NextGen Apps Studio at nextgenerationapp3400@gmail.com.